The Precast Show Rebrand
​As the NPCA's primary source of revenue, The Precast Show attracted approximately 4,000 attendees in good economic times. However, the pandemic significantly impacted attendance. We needed to recapture attendees and grow the show. So we rebranded and relaunched the show in 2023, setting records each subsequent year and growing attendance by more than 30%.
Benson Positioning
The Benson brand had low market awareness, but high customer loyalty. Our goal with this campaign was to drive national awareness of the brand – promoting the generational loyalty we were seeing in the customer base. The father and son aspect of campaign was key to delivering this message.
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Transcraft Eagle Relaunch
Transcraft brand awareness and reputation had been declining. The message of durability and reliability had been lost over the years. The goal of this campaign was to drive national awareness of the brand emphasizing these key attributes – with customer testimonials to back up the claims.
Corporate Repositioning
Wabash made a significant investment in the NACV show to reposition the company as a full-line commercial vehicle solutions provider - promoting its Final Mile business and new truck body lines, as well a full range of high-performance composite sidewalls.