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As a marketing executive in the manufacturing and industrial sectors, my expertise spans transportation and logistics, commercial vehicles, polymers and composites, construction materials, and supply chain SaaS solutions - with a proven track record of delivering measurable results across these diverse and competitive markets.
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I lead organizations through critical growth phases, whether integrating acquisitions, expanding market share, or improving marketing performance across brands and business units. My approach combines market insights with focused execution: Think big. Plan small. Build fast.​
Experience
Success Highlights
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Acquisition Integration & Brand Architecture: Integrated 11 acquired businesses as part of a corporate diversification strategy - developed a unified brand architecture, repositioned key brands, consolidated underperformers, and optimized marketing support across the portfolio.​
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Product Optimization & Revenue Growth: Generated $30M in incremental revenue (5% YoY market share gain) by translating customer insights into high-impact product enhancements, rebranding and relaunching the product, and enabling 100+ retail dealers with a digital ecosystem for quoting, training, marketing, and campaign execution.
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High-Impact Partnerships: Established a strategic partnership with Team Penske in the NASCAR Cup Series that elevated brand visibility, increased dealer revenue, drove customer engagement, and delivered ROI in the first year.
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Channel Strategy & Market Expansion: Led national marketing strategy for a 100+ location dealer network—developing programs that aligned corporate brand priorities with local execution, strengthened channel relationships, and extended reach into mid-market and small fleets.
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Industry Leadership: Published the first U.S. Precast Concrete Market Report and rebranded The Precast Show, increasing attendance by 15% YoY and reinforcing the association’s trusted position as “voice” of the industry.
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